Sir Richard's Donates Condoms to Haiti

Sir Richard’s condom company kicks off National Condom Week with the announcement of its 500,000-condom donation to Haiti.

“We are humbled and inspired by the incredible work of Partners In Health,” said Mathew Gerson, co-founder of Sir Richard’s. “With a mission of providing the world’s best medical care to those most in need, it is our great honor to support their work.”

The donation will be made available for free at Partners In Health’s (PIH) clinics including the Mirebalais National Teaching Hospital, built by PIH in collaboration with Haiti’s Ministry of Health.

Scheduled to arrive in late spring, the condom donation marks Sir Richard’s first donation to the developing country. According to the company, Sir Richard’s will donate a condom for every one purchased.

In addition to helping bridge the need gap for condoms, Sir Richard’s said it aims to deliver a product and brand that is culturally relevant to Haitians, thus promoting usage. Sir Richard’s worked with Marc Baptiste, the company’s creative director, a Port-au-Prince native, and acclaimed artists, to create the brand KORE, which is a slang term that translates as “I have your back.” The packaging also incorporates Haitian Kréyòl messaging and visual instructions.

“Haiti is the closest thing to my heart,” Baptist said. “I want to help the country progress in any and every way possible. And working with Sir Richard’s, we are able to help bring people together -- through trust, love, and protection.”

“At the heart of Sir Richard’s is our belief that the power of business can not only deliver a quality product, but can also help serve the global community,” said Jim Moscou, CEO of Sir Richard’s. “Delivering KORE is the first step in seeing that vision come to fruition.”

The KORE condoms will be distributed through Partners in Health (PIH) and its Haitian sister organization, Zanmi Lasante, which has been delivering healthcare in rural Haiti for more than 25 years.

“Within the last year, Partners In Health has treated more than 6,300 HIV-positive patients in Haiti,” said Christopher Hamon, Haiti procurement coordinator for Partners In Health. “Reinforcing the importance of condom use and ensuring that condoms are available and accessible is key in our battle against the spread of HIV/AIDS. PIH is deeply grateful for Sir Richard’s partnership in this mission.”

Paradise Marketing Brings Sir Richards Condoms to Adult Market

Paradise Marketing has exclusively brought Sir Richards condoms to the adult retail market, letting socially conscious consumers of safe sex make a difference with each purchase.

For every condom sold, Sir Richards will donate one condom to a country in need. Having teamed with Partners in Health, an organization that partners with poor communites to combat disease and poverty, and associated organizations in Haiti, Zanmi and Lasante, Sir Richards manufactures and distributes condoms equal to the amount sold twice a year.

“Sir Richards condoms are special in that the company takes an altruistic approach to marketing and promoting the importance of safe sex,” Paradise Marketing CEO Dennis Paradise said.

“No other condom brand out there follows this kind of philanthropic business model; that along with the brand’s unique high-style packaging will make Sir Richards pop — and fly — off store shelves.”

Sir Richards condoms are made of 100 percent natural latex and are vegan friendly. The company said each condom variety is electronically tested for safety and reliability and undergoes numerous trials to assure the most pleasurable experience for the user.

“At Sir Richard’s we believe safe sex is a basic human right,” the company said. “Only a fraction of the global demand for condoms is met each year. With Sir Richard’s you’re helping to bridge that gap.”

Sir Richards condoms are available in ultra thin, extra large, classic ribbed and pleasure dots varieties and are packaged in three and 12-pack boxes designed with plaid-inspired patterns.

“The packaging is quite unique with bright graphics that are vastly different from every other brand’s,” Paradise said. “Sir Richards condoms certainly will draw attention as they send a very important message.”