Aug 28, 2012

What Grinds My Gears: Fleshlight !



On the heels of one of the most proud moments of the Adult Novelty Industry, Fleshlight does the unthinkable: they named Kelly Shibari as the first plus sized Fleshlight Girl. She is the second BBW [ Full Figured ] performer to get her own product EVER !

The fanfare from my community was great. I interviewed her. Other BBW's congratulated her. We finally thought that the industry had started to see the value of the BBW Community. How could they not ? There are thousands of BBW Clubs, Stores: Lane Bryant, Ashley Stewart, Top Models: Toccara Jones, Anansa Sims [ Legendary Super Model Beverly Johnson's Daughter ]   , Emme , Makeup: Queen Latifah  ... Hell at least three in every ten women are plus sized. And BBW adult films are one of the fastest growing segments of the market. 
Obviously there IS a PROFITABLE market that too many in the industry are OVERLOOKING. So the announcement that an adult novelty company opened their eyes and saw it was 2012 was amazing until I paid a visit to the Fleshlight website and was shocked. 

The Kelly Shibari fleshlight IS NOT accessible from the main page. You can see Misty Stone, Tanya Tate, Jenna Haze , Asa Akira and other Fleshlight girls but search all day long and you won't find KELLY SHIBARI. 

I thought I was doing something wrong. I contacted her and fleshlight. Fleshlight said that she has her own personal page. She says that she isn't on the main page because she is a NICHE performer. That doesn't sparkle with me. AREN'T ALL PORN PERFORMERS NICHE PERFORMERS ? They all have customer segments they cater too. And why is the MILF Performer on the main page and the BBW isn't. 

I don't want to rain on the parade of my personal friend but I am pissed off. Even in the adult industry it seems that there are second class citizens. I guess if Kelly was a size 4 she would have been on the main page but since she is curvy , Fleshlight doesn't want to tarnish the brand with her on it. IT'S A DAMN SHAME ! 

This does provide a unique opportunity for Calexotics, Doc Johnson and Pipedream Products . There are plenty of men that love BBW's and that segment isn't going anywhere. If you don't know where the market is, come with me on a saturday night. I frequent BBW Clubs, Go to all the Conventions, attend BBW exotic performances  and know many of the top performers. These girls are making BIG bank . A rising number of thin women are gaining weight to CASH IN. And their fans are looking for another excuse to financially support them.

There is a saying that the riches are in the niches. And in the day of the Long Tail, nothing could be more true. Plus size women want products that cater to them. Men who love plus sized women want to BUY products that EMBRACE their sexual desires. 

The traditional markets are tapping out. 50 Shades proved that with BDSM . The money is being made by catering to niches. Yes we want to have products that speak to us but even more ... WE WANT THE COMPANY TO BE PROUD to serve us. 

Hint.. Hint ... 

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