Sep 5, 2011

KY Intense Commercial Features Lesbians


Surely everyone by now has seen those K-Y lube commercials where a couple is discussing the fantastic dinner they just had, or how much they liked seeing a particular movie, the subtext of which is that they love fucking each other (complete with fireworks) and using some form of K-Y lube just makes it better.

But so far, all of those couples have been hetero: One man and one woman.

Until now: On September 5, K-Y will release a new ad for their K-Y Intense product, titled "Alex and Emma"—and Alex ain't no dude!

"K-Y INTENSE is different than any K-Y Brand product," reads the press release for the new commercial. "It's not a personal lubricant—it is a female arousal gel scientifically shown to enhance female pleasure, arousal and satisfaction during intimacy. In fact, 75% of women in consumer studies experienced heightened arousal, sexual pleasure and sensitivity...where it counts most. And of those women, 90% reported INTENSE bettered the overall experience for the couple, which is what K-Y is all about."

Just let that sink in for a moment: A major manufacturer, Johnson & Johnson, which in the past has had its run-ins with religious conservatives, is actually acknowledging that such things as lesbian couples exist! Not only that: They have sex with each other! Not only that, but as blogger Vanessa writes on Feministing.com, "It's perhaps the only ad I've seen referring to lesbians having sex that doesn't portray them as oversexualized, objectified and not really gay but just performing for dudes' pleasure."

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.